Jennifer » Clothing Lines

Jennifer Lopez launched a clothing line in 2003. Named JLO by Jennifer Lopez, the line included different types of clothing for young women, including jeans, T-shirts, coats, belts, purses, and lingerie, a jewelry line, and an accessory line that includes hats, gloves, and scarves. In 2005, she launched a new clothing line along with Andy Hilfiger called Sweetface. In late 2007, Lopez retired JLO by Jennifer Lopez and launched a new juniors' line called JustSweet. Her fashion lines have featured at many New York Fashion Week events.

Sweetface
The Sweetface collection is a constant evolution, graceful and ageless, chic and tasteful that combines poise with elements of attitude unprecedented in the fashion world. It attracts a woman who appreciates and understands style, possessing the abillity to pull off fashion with ease. Refined and edgy, free-spirited and confident, she is a woman who loves fashion and all its endless possibillities. Sweetface Fashion strives to be an inspiration for women combining elegance with street sensibility.

JustSweet
The JustSweet girl is a style seeker that uses daring femininity to exude confidence and liveliness. She is always up for adventure and has an irreverent spirit. JustSweet appeals to such a wide range of women as it crosses multiple generations and touches on a variety of style preferences. This line embodies an aesthetic that is intended for a woman who is energetic and daring, yet chic and sophisticated.